Agōn means contest. It gave us agony, protagonist (first fighter) and antagonist (opponent).
An agōn was a contest: athletic games, a debate, a court case, the clash at the center of a play. It gave English 'agony', the 'protagonist' (first contender) and the 'antagonist' (opponent).
Friday night in West Texas: two towns, one field, a true agōn.
Every story you tell a customer needs a protagonist (the customer) and an agōn (their problem).
Practice it in Skepsis